I find it really interesting how followers of Foundation somehow prefer commenting an interacting through these tweets as compared to actually making comments on the blog posts. Now that I think about it more, it actually makes more sense for Foundation to take a more active approach to interact their blog posts through Twitter than on their blog, particularly since it allows them to reach a larger audience. Most importantly, they don't exactly have to put a lot of effort into promoting their blog posts because their followers can do that for them as they retweet and favorite the tweets that they send out so that other people that don't follow Foundation might come across these tweets.
Just something random that a realized as I was ending this blog post. While it was my supervisor at work that got me into learning and using the Foundation framework, I actually first learnt about the framework from a friend of mine back home that tweeted something about how he started to use the framework and how much he loved it. Even though this tweet wasn't from Foundation, I'd like to think that the community that they have built through Twitter has helped them reach larger crowds of people. I guess this really highlights how useful the Ladder of Engagement can be when used effectively.
Foundation's Twitter Profile: https://twitter.com/ZURBfoundation